Granted, many of the names will be duplicates. And many of the names will be completely unusable, whether they’re owned by other companies or just plain inappropriate. It’ll take Pontiac a good long while to sift through them all, and while the carmaker won’t reveal what names were submitted or which of them are being considered, a spokesman for the GM division did confirm El Camino was one of them, although it remains to be seen if GM can or will use a defunct Chevy name on a Pontiac vehicle. Meanwhile, although the public voice will be taken into consideration, Pontiac is safeguarding itself against an Alfa MiTo-type backtracking by noting that, in the end, the company’s marketing gurus will have the last say.
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