Archive for the 'Lincoln' Category


Autos:New Lincoln MKS mini

Posted by autoblog
In Ford, Lincoln, Sedans/Saloons
18Sep 08

The all-new MKS is a very big deal for Lincoln, and with 10,000 pre-orders already in the books, the Blue Oval’s domestic luxury arm just may have a hit on its hands. To keep a steady flow of information to potential customers, Lincoln is planning a multimedia onslaught for print, web, and TV, and it has even put together a three-minute mini movie to help generate interest. The spot, “Mad, Crazy Love,” has been created to draw interest from African American customers between the ages of 30-45. Lincoln has also created 15 and 30 second teasers for the spot, and it plans to run the ads during the Black Entertainment Television Awards pre-show. Once the ads begin to air on the networks, Lincoln will also have the spot on Lincoln.com so interested parties can see more.

While we’re very interested to see the spot for ourselves, the ultra-long infomersials tend to be painful to watch more than once, and the acting usually isn’t all that great, either. Lets hope Ford doesn’t jam this one down our collective throats, even if it actually is pretty good.

[Source: Automotive News - Sub. Req.]

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Autos:2009 Lincoln MKS

Posted by autoblog
In Lincoln, Sedans/Saloons
18Sep 08

The 2009 Lincoln MKS may be the marque’s last chance at establishing a distinct image after two decades of struggling to find its identity. At one time Lincoln, like its counterparts at Cadillac, stood apart from lesser vehicles with unique styling, powertrains and features that clearly delineated its place in the automotive hierarchy. Not that Mark IVs, Vs and VIs were high-water marks in design, but at least when you saw one rolling down the road, you knew you were looking at a Lincoln.

But the Continentals of the ’80s marked the onset of Lincoln’s utterly forgettable image, and when Ford went on a buying binge in the late ’80s with Jaguar, continuing through the ’90s with Volvo, Aston Martin, and Land Rover, the waters began to be seriously muddied. The creation of the Premier Automotive Group, which bundled all the premium brands together, did nothing to help Lincoln’s outlook, so Ford’s in-house luxury brand needed a fresh start. With the dissolution of PAG, Peter Horbury and the team went back to the drawing board to define a look that would shout “Lincoln!” for years to come. Read on to find out if the MKS succeeds

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Lincoln

Posted by autoblog
In Crossovers/CUVs, Ford, Lincoln
15Aug 08

The Ford Flex-based crossover should extend Lincoln a seven-seat CUV to fight through the Acura MDX and the Audi Q7, additonally initiating households a a larger amount of energy compressed sustainable to the Navigator. The generation MKT will be able to share none of the Flex’s boxy sheet metal, but the mechanicals is able to be outstandingly similar. The MKT will be able to launch provided either the 3.5L V6 from what i read in the Flex or the bored-out 3.7L version according to the MKS sedan. It’s close to protected the MKT will be able to get Ecoboost quickly ensuing launch, but Ford hasn’t announced everything yet. Ford plans to make around 25k Lincoln MKTs annually, and creation is slated to start imminent year.

[Source: Automotive News (subs req'd)]

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